Faculty

Dr. Julie Sunil

Associate Professor of Marketing
Presidency Business School

Dr. Julie Sunil is a distinguished academic with over seventeen years in developing and delivering advanced learning programs for MBA students and executives. She holds a Doctor of Philosophy in Management from Bharathiar University, Coimbatore. Her thesis on “The Marketing Mix for Low-Cost Healthcare Innovations: The Ten Ps Framework” has significantly contributed to the field of frugal innovation. Additionally, she possess a Post Graduate Diploma in Business Administration from SCMS, Cochin, and a Bachelor’s degree in Management from the Bhopal School of Social Sciences, Barkatullah University. Dr. Julie Sunil has further augmented her area of competence with a Diploma in Training and Development from the Indian Society for Training and Development (ISTD) and an Honors Diploma in Systems Management from NIIT, Bhopal. She has presented and published several case studies and research articles in reputed journals and conferences.

  • Julie Sunil. (2024), “Air India pee gate case – need for comprehensive SOPs in customer management”, Vol. 14 No. 2.https://doi.org/10.1108/EEMCS-04-2023-0091, Scopus Indexed
  • Julie Sunil (2024), “Social Media and Economics Education: Addressing Challenges and Leveraging Tools for K-12 Educators,” Cases on Economics Education, Chapter 8, DOI: 10.4018/978-1-6684-7583-6.ch008, Scopus Indexed
  • Julie Sunil (2023), “Case Study on the World of Art, Counterfeits and Aspirations,” With teaching notes, IIM Rhotak’s Emerging Economies Cases Journal, UGC Care, DOI: 10.1177/25166042221136719 journals.sagepub.com/home/eec
  • Julie Sunil (2023), “Unified Payments Interface: Adoption, Usage And Satisfaction Among Youths In Bangalore,” Rabindra Bharati University Journal of Economics, ISSN: ISSN : 0975-802X, Vol. : XXVII, No:1, 2023, UGC Care 

Research Credentials

Scopus ID: 57971484200

ORCID: https://orcid.org/0000-0003-3001-8001

Google Scholar: https://scholar.google.com/citations?user=AddLI9IAAAAJ&hl=en