Faculty

Dr. Chandan A. Chavadi is a distinguished academic and Dean at Presidency Business School. With a Ph.D. in management and a strong background in marketing and engineering, he has made significant contributions to the field. His research focuses on retailing and consumer behavior, evidenced by his numerous publications, including a book and over 40 research papers.
Chavadi’s academic leadership is reflected in his role as editor of the Presidency Journal of Management Thought & Research and his contributions to faculty development. He has secured substantial research grants, including one for studying startups in Bengaluru, demonstrating his impact on policy-making.

• Chavadi, C. A., Sirothiya, M., Vishwanatha, M. R., & Yatgiri, P. V. (2024). Analysing the moderating effects of product involvement and endorsement type on consumer buying behaviour: An empirical study on youth perspective. IIM Kozhikode Society & Management Review, 13(2), 184-209.
• Chavadi, C. A., (2024). Strategies to Achieve Carbon Neutrality and Foster Sustainability in Data Centers. In Computational Intelligence for Green Cloud Computing and Digital Waste Management (pp. 109-126). IGI Global.
• Chavadi, C. A., Sirothiya, M., Menon, S. R., & MR, V. (2023). Modelling the effects of social media–based brand communities on brand trust, brand equity and consumer response. Vikalpa, 48(2), 114-141.
• Chavadi, C., Manoj, G., Ganesan, S. K., Manoharan, S., & Thangam, D. (2023). Global Perspectives on Social Media Usage Within Governments. In Global Perspectives on Social Media Usage Within Governments (pp. 1-19). IGI Global.

• ICSSR Sponsored National Seminar on India’s $5 trillion Economy: The Vision, Challenges and Roadmap scheduled on 24th & 25th Jan 2024. An amount of Rs. 2 Lakhs sanctioned.
• ICSSR Sponsored Major Project on Strategic Analysis of the Issues and Challenges faced by Startups in Bengaluru – A study for the policy formulation and Adoption. An amount of Rs. 14,00, 000 sanctioned. Project commenced from Jan 16th, 2024. chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://icssr.org/sites/default/files/Major-Projects-2023.pdf
• Got a Patent for a design in 2023 for “Impact of Customer Characteristics on Retail Format Selection” with the publication number 202341046956A. Available at: The Patent Office Journal No. 35/2023 Dated 01/09/2023 

• Moderated the panel discussion on Changing Landscape of Business Schools on 5/6/24 with Pro-VCs, directors of leading B-Schools and influential corporate leaders.
• As a Convener Organized ICSSR sponsored Two day National Seminar on “India’s $5 Trillion Economy: The Vision, Challenges and Roadmap (5TE)” on 24th and 25th January 2024 at Presidency College, Bengaluru.