Faculty

Been in Presidency College for last 16 years since 2008 January.Completed PhD in Management (Marketing) from Presidency University. Hold an MBA in (Marketing and Systems) from the prestigious Birla Institute of Technology, Mesra Ranchi. Hold a second bachelors’ degree in Computer from San Jose State University, California USA, which started my career in software in the Silicon Valley.

• Pillarisetty, R., & Mishra, P. (2022). A review of AI (Artificial intelligence) tools and customer experience in online fashion retail. International Journal of E-Business Research, 18(2), 1-12. https://doi.org/10.4018/ijebr.294111 – Scopus, WOS. has been published in International Journal of E-Business Research (IJEBR), a Scopus Indexed Journal and also indexed in Web of Science Emerging Sources Citation Index (ESCI) (Jan 22)
• Pillarisetty, R., & Mishra, P. (2021). Understanding the effect of AI and enabled technologies on customer experience in online fashion retail: An empirical study. Journal of Management and Entrepreneurship (JME),15(2).Published at UGC Care-1.
• Pillarisetty, R., (2022), A Paradigm Shift in Media Consumption: An Empirical Study on impact of OTT Platforms in India. Published at UGC Care-1., Rabindra Bharati Journal of Philosophy, ISSN: 0973-0087, Vol.: XXIV, No:15,2023 with IF:6.986,UGC Care Approved.
• Pillarisetty, R., (2023), The influence of website system and information features on E-satisfaction: A Study in online fashion retail using WEBQUAL 4.0. Published at UGC Care-1., Rabindra Bharati Journal of Philosophy, ISSN: 0973-0087, Vol.: XXIV, No:15,2023 with IF:6.986: UGC Care Approved.