BACHELOR OF ARTS
This course is affiliated to Bangalore University and is aimed at equipping students with conceptual knowledge, analytical and life skills coupled with communicative skills in the sphere of Journalism. Reinforcing this will be the multi-dimensional approach to communication through the study of English Literature and Political Science/Psychology.
This programme in Humanities will prepare the students for a career in Journalism, Communication, Advertising, Film, Public Relations, Counseling, Teaching, Publishing, Research, Writing and Civil Services. Blending theory with practice through a structured six-semester orientation in the fields of Journalism, Political Science and English Literature, this course offers the students an opportunity to expose themselves to the real time hands on experience of class room learning.
The entire course is outcome based and faculty are sensitive to ensure that the outcomes for each course is defined well at the beginning of the programme and shared with each student through course handouts. This ensures expectation setting is taken care of between the learner and the teacher. Interactive lectures, pedagogy that is evolving, assignments and assessments ensure that all students achieve the specified outcomes. The role of the faculty at Presidency thus is more of a mentor, facilitator and learning is outcome based.
- Journalism encompasses a wide range of career opportunities in –
Print Journalism – Reporter, Editor, Sub-Editor, Feature writer, Magazine Writer, Copy Writer, Technical Writer; Foreign Affairs, Business, fashion , Lifestyle, Celebrity Journalists .
Electronic Media – Radio/Television/New Media/Film – Film Editor, News Director, News Writer, Technical Director, Reporters, Editors, Television Producers, Copywriters, Creative writers, Media Relations Specialists, Content Writers, News Anchor, Content Creation, Web Development, E-newspapers, Technical Writer, Bloggers, Visual Effects,
Advertising – Account Executive; Copywriter; Art Director; Marketing Researcher; Media Planner; Media Buyer, Creative Director, Public Relations Specialist; Liaison Officer; marketing communications manager, Events Managers ,Speech writer; Technical writer; Lobbyist; Film Reviewer, Communication Education, Internationals Communication Specialist.
Public Relations / Corporate Communication – Publicity Manager, Marketing Specialist, Press Information Officer, Lobbyists, Corporate Public Affairs Specialist, Account Executive, Media Analyst, Public Opinion Researcher.
In addition there are a host of other career opportunities in Business, Government/Politics, High Technology Industries, Health Sector, International Relations, Law, Environmental and Developmental Organizations, NGOs and Science and Technology.
Government Organizations, Political scientist, Constituency Manager, Campaign Manager, lawyer, lobbyist, public relations specialist, journalist, Analysts, Policy framing/Advocacy/Think Tank Organizations, Civil Service, Teaching and Research.
Psychologist (Assessment & Therapies) , Therapist, Counselor, Social Workers, Clinical social work, family social work, Medical Social Workers, Armed Forces Clinical Psychologist, Child Psychologist, Sports Psychologist, Clinical Psychologist, Neuropsychologist, Community Psychologist, Consumer Psychologist, Environmental Psychologist, Forensic Psychologist, Media Psychologist, Organizational – Industrial Psychologist, Psychometrician , Life Coaches, Career Counselors, Conflict Resolution, Training and Development, Ergonomist, Research and Teaching.
Content Writing, Editing, Language Training, Education Specialist, Teaching, Research and Journalism/Media.